"Design Essentials offers a strong commitment to improving the look and feel of your hair by providing healthy hair styling products that address and satisfy your specific hair needs. We are your partner in style, and like a partner our products are designed to work with you to achieve styling success. We understand that there are a myriad of hair types by nature and that hair care is a very personal and emotional experience. Our brands provide you with effective, professional-quality products that you can depend on to cleanse, condition, nourish, revitalize and restore your hair to its natural beauty."

Quoted from designessentials.com
"We care that they use products with quality ingredients, products that give 100% hair satisfaction, and products that when retailed increase professional profits and provide great client-home use satisfaction."

Quoted from nairobiprofessional.com
In Swahili, the word "MIZANI" means balance and refers to the central concept behind the brand. Each MIZANI formula whether used alone or in combination, gently works to balance the forces of beauty and chemistry, creating radiantly healthy hair. The founding principle of the brand is "Beauty and Chemistry in Balance." The balance refers to the moisture protein equilibrium that endows hair with the strength and flexibility it needs to stay healthy.

Quoted from mizani-usa.com
"We are dedicated to creativity, striving to provide innovative products promoting healthy hair, providing personal service of the highest quality."

Quoted from influancehaircare.com
"The company's goal is to provide the very best products that advanced research and innovative thinking can offer, and always with an eye toward advancing hair technology."

Quoted from avlon.com
"Exclusives relaxers are available in MILD, REGULAR AND SUPER STRENGTHS and enriched with Shea Butter and Aloe Vera."

Quoted from actionbeautysupply.com